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Media intelligence

Media monitoring and social listening in Azerbaijan

MediaEye, Neurotime's main product, collects mentions of your organization, competitors, executives, products and sector from 1,000+ news websites, eight social platforms, TV and radio. AI removes irrelevant matches, classifies sentiment, categorizes and groups stories, and delivers dashboards, reports and alerts.

Media monitoring dashboard

What is monitored

Sources

  • 1,000+ news websites
  • TV channels and radio stations
  • Facebook · Instagram · Threads
  • YouTube · TikTok · X
  • LinkedIn · Telegram

Subjects

  • Brand and product mentions
  • Competitors and executives
  • Campaigns and industry topics
  • Custom keywords

AI analysis

  • Relevance filtering
  • Sentiment
  • Categorization and grouping
  • Reach, views and engagement
  • Competitor comparison and share of voice

Reporting and alerts

  • Dashboards and periodic reports
  • Reports in any format you need, including custom layouts
  • Management reports
  • Email, Telegram and WhatsApp alerts

How it works

The same four stages apply to news and social content.

  1. 1

    Collection

    Keywords — brand names and spelling variants, products, people, topics — are searched in the title, description and full content of every article, post and video. OCR also reads text inside images and video frames, so a logo on a banner or a headline in a screenshot is found too.

  2. 2

    Relevance filtering

    Relevance models separate genuine mentions from unrelated matches — for example a bank name that is also a common word, or a person sharing a name with your CEO.

  3. 3

    Analysis

    Each relevant mention is classified by sentiment (positive, neutral, negative) and topic, and attributed to its source and platform.

  4. 4

    Reporting

    Results appear in dashboards and periodic, platform, source and management reports.

Mentions feed

Every mention arrives already analysed

Each card in the MediaEye feed shows the source, date, reach, category, sentiment and relevance — so the team reads what matters first instead of sorting raw search results.

Filter the feed by period, platform, sentiment, category or source, open the original post or article in one click, and mark or share mentions with colleagues. Grouped stories appear together, so a news item republished by twenty sites is read once.

MediaEye mentions feed with category, sentiment and relevance labels on each mention
Illustrative demo data — company names, channels, people and figures shown are examples, not real customer results.

Dashboard

From thousands of mentions to one clear picture

Source distribution, sentiment and net sentiment, and the topics people talk about — updated as new mentions arrive and ready to export.

MediaEye dashboard with source distribution, sentiment distribution and category distribution
Illustrative demo data — company names, channels, people and figures shown are examples, not real customer results.

Who uses it

  • PR and communications

    Track coverage of announcements, see which outlets carry a story and how it is framed.

  • Marketing teams

    Measure campaign mentions and public reaction across news and social platforms.

  • Reputation and crisis management

    Spot negative coverage early and follow how a story develops.

  • Executive reporting

    Give leadership a concise, regular view of the organization's media presence.

What you can track

  • Brand

    Your organization's name and its spelling variants — in text and, through OCR, inside images and videos.

  • Competitors

    The same view for competitors, for side-by-side comparison.

    Benchmarking
  • Executives

    Mentions of named leaders and spokespeople.

  • Products

    Product and service names, including launches.

  • Campaigns

    Campaign names, slogans and hashtags during and after a campaign.

  • Sector

    Industry topics, regulation and market events.

  • TV and radio

    Mentions and advertisements on TV channels and radio stations, with timestamps.

    TV and radio
  • Hashtags

    Campaign and community hashtags across social platforms.

  • Public figures

    Officials, spokespeople and influencers relevant to your sector.

Detailed pages

  • Coverage and sources

    Every source type, update speed, keyword search and OCR.

    Open
  • Reports and analytics

    Metrics, definitions and sample report layouts.

    Open
  • Methodology

    Relevance, sentiment, categorization and grouping.

    Open
  • Competitor benchmarking

    Compare your coverage with competitors.

    Open
  • Mention alerts

    Instant and scheduled alerts by email, Telegram and WhatsApp.

    Open
  • TV and radio monitoring

    Broadcast mentions and advertising on TV and radio.

    Open

Frequently asked questions

Media monitoring collects and organizes relevant coverage of brands, organizations and topics across news and social sources.

More than 1,000 news websites, TV and radio, plus Facebook, Instagram, Threads, YouTube, X, TikTok, LinkedIn and Telegram.

News websites every 15 minutes; social platforms, TV and radio every hour. The archive is kept permanently.

Yes. OCR extracts text from images and video frames, so mentions that never appear in a caption are still found.

Yes. Teams can track competitor mentions, compare coverage and follow trends over time.

Yes. Sentiment, topics and sources can be analysed and summarized in dashboards and reports.

Yes. 14 TV channels and 20 radio stations are recorded 24 hours a day and are part of the monitored sources, including advertising monitoring.

Usually your organization's name and its spelling variants, product names, key executives, two or three competitors and the sector topics you report on. We help set these up during the demo and refine them in the first weeks.

Relevance models check whether each match is really about your subject. A bank name that is also a common word, or a person sharing your CEO's name, is filtered out instead of filling the feed.

No. Reposts and similar stories are grouped together, so you see how far a story spread without counting it as dozens of independent articles.

Yes. Reach, views and engagement are shown per mention and per platform, as reported by each source.

Every collected mention is kept in the archive permanently, so you can compare any month or year with any other.

Yes. PR, marketing, customer-service and leadership teams can work in the same project with their own alerts and reports.

Start with a demo on your own keywords

We will set up your brand, competitors and topics and walk you through the results.