Skip to content

Benchmarking

Compare your coverage with your competitors

Neurotime tracks competitor mentions with the same sources, filters and AI analysis as your own brand, so every comparison is like-for-like: who is mentioned most, where, how positively, and why.

Benchmark dashboard

Your brand and your competitors on one screen

A single table ranks every brand by total mentions, positive, neutral and negative mentions, and net sentiment. Gauges show each brand's net sentiment, the timeline shows mentions over time, and share of mentions shows who owns the conversation.

Every number is filtered for relevance and calculated with the same rules for every brand, so a difference you see is a real difference — not the result of different keywords or sources.

Benchmark: table of banks with total, positive, neutral, negative mentions and net sentiment; net sentiment gauges; mentions over time; share of mentions
Illustrative demo data — company names, channels, people and figures shown are examples, not real customer results.

What you can compare

  • Mention volume

    Total relevant mentions per brand for any period, with daily, weekly or monthly trends.

  • Share of mentions

    Each brand's share of all mentions across the selected set — your share of voice.

  • Sentiment and net sentiment

    Positive, neutral and negative mentions, and net sentiment = (positive − negative) ÷ total.

  • Sources and platforms

    Which news websites and social platforms drive each brand's coverage.

  • Topics and categories

    What each brand is talked about for — products, service, app, pricing, sponsorships, leadership.

  • Advertising activity

    With TV and radio monitoring: how often, where and when competitors advertise.

How a benchmark is set up

  1. 1

    Choose the set

    Your brand and the competitors you want to compare, each with spelling variants, product names and executives.

  2. 2

    Use the same rules

    Same sources, same period, same relevance filtering and the same AI classification for every brand.

  3. 3

    Compare

    Volume, trend, share of mentions, sentiment, sources and topics side by side.

  4. 4

    Review regularly

    Weekly or monthly benchmark reports by email, plus a live dashboard for campaigns and events.

Frequently asked questions

As many as your market needs. Most teams start with three to five direct competitors and add others for specific campaigns or segments.

Yes. Every brand is tracked with the same sources, period, relevance filtering and sentiment models, so differences reflect real coverage.

Your relevant mentions divided by the mentions of all brands in the selected set, for the same sources and period. It shows how much of the conversation your brand owns.

Net sentiment = (positive − negative) ÷ total mentions. It ranges from −100% to +100% and makes brands of different sizes comparable.

Yes. Click any brand or day to open the mentions behind the number — the articles, posts and broadcasts that caused a peak or a drop.

Yes. Benchmarks can be delivered daily, weekly, monthly or yearly by email, in any format you need.

Benchmark your brand

Name your competitors and we will show the comparison on real data in a free demo.