How to choose a media-monitoring provider in Azerbaijan

Ask for the source count and what it counts. MediaEye monitors more than 1,000 news websites, plus TV channels, radio stations and eight social platforms. Ask whether the outlets that matter to your sector are included, and how quickly new ones are added.

Some tools search only headlines. MediaEye searches titles, descriptions and full content — and uses OCR to read text inside images and video frames, where many brand appearances on social media actually happen.

Test spelling variants: with and without ə, ı, ğ, ş, ç, ö, ü; Cyrillic forms; Russian-language coverage; abbreviations and inflected forms. Neurotime builds its own Azerbaijani lemmatization, relevance and sentiment models for exactly this reason.

How often are sources checked, and how long is history kept? MediaEye updates news every 15 minutes and social media, TV and radio every hour, and keeps every mention in a permanent archive.

Ask how irrelevant matches are removed, how sentiment is classified and whether reposts are grouped. Ask to see raw results, not only the dashboard. See methodology.

Which reports exist, in which formats, and how are alerts delivered? MediaEye provides reports in any format you ask for, including custom layouts, and alerts by email, Telegram bot, WhatsApp bot and in-platform notifications — instant or scheduled. See alerts.

Give providers the same keywords for the same week and compare what each found and missed. Neurotime offers a free demo on your own brand.