NeurotimeGuide
How to interpret media reports and share of voice
A media report is only as useful as your understanding of what each number counts. This guide covers the key metrics in MediaEye reports and how to act on them.
Volume and trends
Volume counts relevant mentions in a period. Look at what caused peaks — a single event often explains a spike. Because the MediaEye archive is permanent, compare like periods: this March against last March, not a campaign month against a quiet one.
Sentiment percentages
“15% negative” means 15% of relevant mentions in the period. Always check the absolute number: 15% of 40 mentions is six articles, which you can read individually and answer.
Reach and views
Reach and view counts show how many people a mention could have reached. One widely viewed TikTok video can matter more than ten articles on small sites. MediaEye reports reach and views per mention and per platform.
Share of voice
Share of voice = your relevant mentions ÷ total relevant mentions of you and a defined competitor set, same sources and period. Illustrative: you 300, competitor A 450, competitor B 250 → your share is 300 ÷ 1,000 = 30%.
Keep the competitor set and sources fixed between reports. High share of voice with mostly negative coverage is not a success — read it together with sentiment.
Engagement is not one currency
Reactions, comments, shares and views mean different things on different platforms. Report them per platform rather than adding them up.
Reports are available in any format you need, including custom layouts. Definitions: reports and analytics.